Rock stars aren’t born — they’re made. It takes the right ingredients to become a star, and for Tim Winkeler, president and CEO of VIP Tires & Service, those qualities boil down to a few key virtues: a willingness to listen, faith and discipline.
Although Winkeler runs the show at VIP Tires & Service, he’ll be the first to tell you that the company’s success is a team effort. So when he makes decisions for the company, he first asks employees what they think would be best. For instance, one internal staff survey changed how VIP Tires & Service handles ASE certification reimbursement as an employee benefit. Watch the video below to learn more.
Of course, central to Winkeler’s life is faith. Winkeler is a devout Catholic, and his faith has shaped him so much that he’s on the path to becoming a deacon. Learn more about this journey in the video below.
Finally, in order to reach the top, Winkeler believes that discipline is mandatory. One of the books VIP Tires & Service has built its leadership courses around is called “Extreme Ownership” by Jocko Willink and Leif Babin. In the video below, he explains some of the lessons from that book that impacted him.